Work Experience

UserIQ                                                                                                                                   February 2016–present
Content Marketing Manager                                                                                                               Atlanta, Georgia

  • Work alongside growing marketing team to assist with:

    • Building a messaging and branding platform

    • Developing and implementing a lead generation program

    • Initiating marketing alignment with sales, customer success, and product/development

  • As well as individual duties including:

    • Establishing and executing a content marketing strategy and editorial calendar

    • Planning, developing, publishing, and reporting on content across owned, earned, paid, and shared media channels

    • Developing and maintaining a company voice and tone guide

Content Marketing Coordinator                                                                                      October 2016–October 2017

  • Worked alongside Chief Marketing Officer to build the company’s inaugural marketing department

  • Created a system for communicating marketing plans and messaging across the organization

  • Worked with SEO/SEM partners and managed updates to marketing site

  • Worked with PR partner to organize and manage editorial and PR opportunities

  • Secured sponsorship, award, speaking, and event opportunities

  • Oversaw multiple interns and freelancers in social media strategy, content development, and design

Marketing Associate                                                                                                       February 2016–October 2016

  • Initiated social media strategy on Linkedin, Facebook, Twitter, Instagram, and Google+

  • Wrote and edited multiple blogs, whitepapers, and case studies

  • Worked with PR partner to establish thought leadership

CloudTags                                                                                                                   September 2015–August 2016
Marketing Coordinator                                                                                                                        Atlanta, Georgia

  • Created content and execute distribution strategies for brand awareness and audience growth

  • Tripled monthly blog views in five months through high-quality content marketing and SEO actions

  • Provided public relations, media relations, and sales support as needed

ThesisPointe                                                                                                                    September 2015–July 2016
Freelance Community Manager                                                                                                           Atlanta, Georgia

  • Managed outreach initiatives to foster valuable communities in an author/speaker’s target audience

  • Developed and implemented thoughtful, productive social media strategies for each client

  • Provided editorial, media relations, and booking support as needed

Ghost Volta                                                                                                                     April 2013–December 2015
Senior Editor, Community Manager, Writer                                                                                                        Online

  • Execute community development tactics such as organizing events and maintaining an active forum

  • Grow and maintain constructive relationships with partners, sponsors, and media

  • Increased homepage visits by an average of 3.1% each year through effective outreach and SEO actions

ATL WEBFEST 2014                                                                                                         April 2014–November 2014
Social Media Manager                                                                                                                         Atlanta, Georgia

  • Improved Facebook engagement by 166% in the first two months with steady increases throughout

  • Maintained 23,000 average monthly Twitter impressions, hosted Twitter Chats with industry leaders

  • Planned Instagram strategy, worked with Design team to realize relevant content

ATL WEBFEST 2013                                                                                                              June 2013–October 2013
Public Relations and Partnership Associate                                                                                        Atlanta, Georgia

  • Prepared and distributed multiple press releases to an extensive media list

  • Negotiated and secured several mutually beneficial sponsorship and partnership opportunities

  • Efforts resulted in a successful inaugural festival garnering more than 300 attendees and 31 speakers


Internship Experience

Paste Magazine                                                                                                                    January 2015–May 2015
Social Media Intern                                                                                                                              Atlanta, Georgia

  • Managed all social media streams, executed promotions, contests and giveaways

  • Implemented action plan to revamp Paste Magazine Tumblr, including editorial strategy and redesign

  • Increased social reputation by doubling Pinterest followers and increasing Tumblr followers by 17%

Ticket Alternative                                                                                                        February 2014–August 2014
Social Media/Marketing Intern                                                                                                            Atlanta, Georgia

  • Wrote daily and weekly editorials focused on positioning the company as a thought leader

  • Began a successful bi-weekly “Local Spotlight” column on the company’s Atlanta Music Guide blog

  • Organized promotional opportunities with clients, media, and artists on social media and company blogs

Scoutmob                                                                                                                    August 2013–December 2013
Social Media/Marketing Intern                                                                                                            Atlanta, Georgia

  • Entrusted with daily social media execution to a combined audience of over 100,000

  • Actualized specific social content strategies on LinkedIn and Tumblr to showcase company culture

  • Acted as a company representative at all Scoutmob sponsored events


Education

Georgia State University                                                                                                     August 2012–May 2015
B.A. in Journalism: Public Relations, minor: English                                                                            Atlanta, Georgia


Skills

  • Project management and leadership methods

  • Campaign development and strategic planning

  • Trends and viral content recognition

  • Audio, video, photo, and graphics editing

  • Various social media platforms and analytics

  • Audience development and social branding

  • Social media scheduling and monitoring tools

  • Media and client relations techniques


Tools & Software

  • Facebook Pages & Analytics

  • Twitter Campaigns & Analytics

  • SproutSocial & Oktopost

  • Hootsuite, Buffer, Tweetdeck

  • Canva for Work & Buffer's Pablo

  • Basecamp, Asana & Trello

  • SPSS Statistics Package

  • Pardot-Salesforce

  • Hubspot Marketing & Sales/CRM

  • Wordpress & Movable Type

  • Google Analytics

  • PressFriendly & ContentMarketer.io

  • Adobe InDesign

  • HTML & CSS


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