Work Experience

UserIQ                                                                                                                                   February 2016–present
Content Marketing Manager                                                                                                               Atlanta, Georgia

  • Work alongside growing marketing team to assist with:
    • Building a messaging and branding platform
    • Developing and implementing a lead generation program
    • Initiating marketing alignment with sales, customer success, and product/development
  • As well as individual duties including:
    • Establishing and executing a content marketing strategy
    • Executing a social media marketing and community building strategy
    • Work with SEO/SEM partner 
    • Managing multiple interns and freelancers

Content Marketing Coordinator                                                                                      October 2016–October 2017

  • Worked alongside Chief Marketing Officer to build the company’s inaugural marketing department
  • Created a system for communicating marketing plans and messaging across the organization
  • Worked with SEO/SEM partners and managed updates to marketing site
  • Worked with PR partner to organize and manage editorial and PR opportunities
  • Secured sponsorship, award, speaking, and event opportunities
  • Oversaw multiple interns in social media strategy, content development, and design

Marketing Associate                                                                                                       February 2016–October 2016

  • Initiated social media strategy on Linkedin, Facebook, Twitter, Instagram, and Google+
  • Wrote and edited multiple blogs, whitepapers, and case studies
  • Worked with PR partner to establish thought leadership

CloudTags                                                                                                                   September 2015–August 2016
Marketing Coordinator                                                                                                                        Atlanta, Georgia

  • Created content and execute distribution strategies for brand awareness and audience growth
  • Tripled monthly blog views in five months through high-quality content marketing and SEO actions
  • Provided public relations, media relations, and sales support as needed

ThesisPointe                                                                                                                    September 2015–July 2016
Freelance Community Manager                                                                                                           Atlanta, Georgia

  • Managed outreach initiatives to foster valuable communities in an author/speaker’s target audience 
  • Developed thoughtful, productive social media strategies for each client
  • Provided editorial, media relations, and booking support as needed

Ghost Volta                                                                                                                     April 2013–December 2015
Senior Editor, Community Manager, Writer                                                                                                        Online

  • Execute community development tactics such as organizing events and maintaining an active forum
  • Grow and maintain constructive relationships with partners, sponsors, and media
  • Increased homepage visits by an average of 3.1% each year through effective outreach and SEO actions

ATL WEBFEST 2014                                                                                                         April 2014–November 2014
Social Media Manager                                                                                                                         Atlanta, Georgia

  • Improved Facebook engagement by 166% in the first two months with steady increases throughout
  • Maintained 23,000 average monthly Twitter impressions, hosted Twitter Chats with industry leaders
  • Planned Instagram strategy, worked with Design team to realize relevant content

ATL WEBFEST 2013                                                                                                              June 2013–October 2013
Public Relations and Partnership Associate                                                                                        Atlanta, Georgia

  • Prepared and distributed multiple press releases to an extensive media list
  • Negotiated and secured several mutually beneficial sponsorship and partnership opportunities
  • Efforts resulted in a successful inaugural festival garnering more than 300 attendees and 31 speakers

Internship Experience

Paste Magazine                                                                                                                    January 2015–May 2015
Social Media Intern                                                                                                                              Atlanta, Georgia

  • Managed all social media streams, executed promotions, contests and giveaways
  • Implemented action plan to revamp Paste Magazine Tumblr, including editorial strategy and redesign
  • Increased social reputation by doubling Pinterest followers and increasing Tumblr followers by 17%

Ticket Alternative                                                                                                        February 2014–August 2014
Social Media/Marketing Intern                                                                                                            Atlanta, Georgia

  • Wrote daily and weekly editorials focused on positioning the company as a thought leader 
  • Began a successful bi-weekly “Local Spotlight” column on the company’s Atlanta Music Guide blog
  • Organized promotional opportunities with clients, media, and artists on social media and company blogs

Scoutmob                                                                                                                    August 2013–December 2013
Social Media/Marketing Intern                                                                                                            Atlanta, Georgia

  • Entrusted with daily social media execution to a combined audience of over 100,000
  • Actualized specific social content strategies on LinkedIn and Tumblr to showcase company culture
  • Acted as a company representative at all Scoutmob sponsored events

Education

Georgia State University                                                                                                     August 2012–May 2015
B.A. in Journalism: Public Relations, minor: English                                                                            Atlanta, Georgia


Skills

  • Project management and leadership methods
  • Campaign development and strategic planning
  • Trends and viral content recognition
  • Audio, video, photo, and graphics editing
  • Various social media platforms and analytics
  • Audience development and social branding 
  • Social media scheduling and monitoring tools
  • Media and client relations techniques

Tools & Software

  • Facebook Pages & Analytics
  • Twitter Campaigns & Analytics
  • SproutSocial & Oktopost
  • Hootsuite, Buffer, Tweetdeck
  • Canva for Work & Buffer's Pablo
  • Basecamp, Asana & Trello
  • SPSS Statistics Package
  • Pardot-Salesforce
  • Hubspot Marketing & Sales/CRM
  • Wordpress & Movable Type
  • Google Analytics
  • PressFriendly & ContentMarketer.io
  • Adobe InDesign
  • HTML & CSS

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