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WHAT I’M DOING NOW
Tackle
Director of Content & Brand
May 2020–present
Lead a team of talented content and creative leaders and contributors toward creating a world-class brand that establishes Tackle as the leader in the digital selling category
Own and lead brand identity, strategy, and voice across all channels, assets, and campaigns
Develop and execute content marketing strategy and editorial calendar
MY MOST USED SLACK EMOJIS
WHAT I’VE DONE
UserIQ
February 2016-May 2020
Director of Content Marketing
December 2019–May 2020
Owned the end-to-end content marketing program, spanning the entire customer journey from awareness through post-sales. Grew inbound lead sources to 80% of qualified pipeline by:
Shaping and evangelizing the brand message, voice, tone, and style guide throughout the organization (marketing, sales, customer success, product/development)
Establishing, executing, and evaluating the content marketing strategy and maintain the editorial calendar
Overseeing the planning, development, promotion, and reporting on content marketing initiatives in areas like thought leadership, demand generation, brand awareness, product marketing, public relations, and customer communications
Content Marketing Manager
October 2017–December 2019
Increased organic web traffic by 230%, grew email subscriber list by more than 85x, and nearly tripled monthly inbound lead conversions by:
Driving social media marketing, influencer activation, and community building strategies
Managing a monthly webinar program with influencers and experts in the field
Working with executive leaders to develop bylined articles for PR/ thought leadership
Building, implementing, and evolving brand messaging, voice, and style across channels
Initiating marketing alignment with sales, customer success, and product/development
Content Marketing Coordinator
October 2016–October 2017
Improved brand awareness (direct traffic) by 221% and organic search traffic by 60% by:
Establishing and executing the company’s inaugural content and social media marketing plan
Working with SEO partners to create and optimize marketing website and content
Working with PR partner to organize and manage editorial and PR opportunities
Securing sponsorship, award, speaking, and event opportunities
Marketing Associate
February 2016–October 2016
Grew website traffic from social channels by 84% and organic traffic by 46% by:
Working with PR partner to initiate a social media growth plan and consistent content schedule
Developing thought leadership-driven blogs and whitepapers, as well as customer case studies
Education
Georgia State University in Atlanta, Georgia
August 2012–May 2015
B.A. in Journalism: Public Relations, minor: English