CAREER


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Director of Brand & Content at Onum
October 2024–present
Build brand awareness and establish the content marketing engine for a global security data pipeline startup based in Spain.

  • Grown overall website traffic by 81% YTD as a team of one with AI-enhanced content development 

  • Publish consistent brand-building content informed by strategic keywording, product marketing, thought leadership; optimize content for SEO and emerging AI search best practices

  • Establish Onum’s executive presence and thought leadership via content & social; amplified CEO's LinkedIn engagement by 11% YTD

  • Spearhead the implementation of AI-enhanced workflows within the marketing and sales functions

  • Led a website refresh with internal teams to emphasize stronger messaging, competitive keyword strategy, and hierarchical and technical improvements

  • Launched LinkedIn newsletter and cultivated 1000+ subscribers in first 6 months

MY MOST USED SLACK EMOJIS

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Director of Content & Brand at Tackle
May 2020–August 2024
Established the content & brand marketing function from the ground up; created and pioneered the Cloud GTM category; grew organic sources to more than 85% of all website conversions. 

  • Built and led a team of 6 content & creative specialists to establish the Cloud GTM category and position Tackle as the category leader during the $2-$30M ARR journey

  • Shaped, evolved, and evangelized the brand message, voice, style, and visual identity; developed resources to train and support each department on brand consistency 

  • Owned Tackle’s editorial strategy for each stage of the buyer journey in a variety of formats and across channels; supported needs for ABM, field marketing, community content

  • Wrote and distributed the annual Cloud GTM industry report receiving 15-20k views/year; frequently referenced in public-facing Cloud Provider materials 

  • Launched a bi-weekly video podcast, hosted by 2 internal SMEs; supported strategy for growing hosts’ personal brands and thought leadership

  • Led monthly webinar program in collaboration with internal teams, partners, and customers; average of 40% attendance rate

  • Cultivated a group of employee advocates as content creators with resources, training, and support for building their personal-professional brands

Director of Content Marketing at UserIQ (acquired by MediaFly)
February 2016–May 2020
Owned the end-to-end content marketing program, spanning the entire customer journey from awareness through post-sales for a mid-market customer success software solution. 

Director of Content Marketing (2019–2020); Content Marketing Manager (2017–2019); Content Marketing Coordinator (2016–2017); Marketing Intern (2016)

  • Over four years, grew inbound lead sources to 80% of all qualified pipeline & increased organic web traffic by 230%

  • Shaped and evangelized the brand message, voice, style, and visual identity

  • Established, executed, and evaluated the content marketing strategy and editorial calendar; wrote and distributed content to support brand awareness, demand generation, product marketing, and customer marketing

  • Managed and hosted a monthly webinar program with internal SMEs and experts in the field

  • Drove SEO initiatives that improved organic search traffic by 61% in the first year; 

  • Orchestrated PR partnerships to secure editorial placements, news pickup, and speaking engagements

  • Owned email marketing program; produced monthly newsletters and grew newsletter subscribers by more than 85x

Education

Georgia State University
B.A. in Journalism: Public Relations, minor: English