ABOUT ME

👋 Hi, I’m Erika!

I’m a passionate content & brand strategist, a taco enthusiast, and an Oxford comma defender. I live in Atlanta with my partner, our grumpy old pup, and a few dozen houseplants. 🌵

I love to weave business stories into narratives, into content, into a brand—and I’m currently doing that at Onum, the real-time data intelligence platform, as the company’s first content marketing leader.

Prior to Onum, I developed and evangelized the brand identity, vision, and message through content as the Head of Content & Brand at Tackle, the Cloud GTM Platform and Cloud GTM category creator.

Before that, I grew my career over four years at UserIQ—a customer success platform—starting as an intern and ultimately leading the content marketing function. My personal and professional experiences have taught me that:

• I enjoy working with executives to create a meaningful narratives, POVs, and supporting content strategies

• I love to develop, scale, and optimize cohesive brand strategies that align leaders, rally teams, and inspire audiences through narrative

• I get excited about leading ambitious teams to do their best work

• I am resourceful, energetic, and driven to learn new things in all kinds of ways

Outside of work, you’re likely to find me in the kitchen whipping up chips & guac, listening to a true crime podcast, watching reruns of old TV shows, or daydreaming about my next adventure. 🏝️