👋 Hi, I’m Erika!

I’m a content & brand strategist, a taco enthusiast, and an Oxford comma defender. I live in Atlanta with my partner, our grumpy old pup, and a few dozen houseplants. 🌵

I love to weave business stories into content, into narratives, into a brand. Today, I get to develop and evangelize the brand identity, vision, and message through content as the Head of Content & Brand at Tackle, the first and only Cloud GTM Platform.

Prior to Tackle, I grew my career over four years at UserIQ, a customer success platform—starting as an intern and ultimately building and leading the content marketing function.

My personal and professional experiences have taught me that:

• I can align leaders, rally teams, and inspire audiences through narrative

• I can develop, scale, and optimize successful, cohesive content marketing and brand strategies

• I am resourceful, energetic, and driven to Always Be Learning

When I’m not working, I’m most likely in the kitchen whipping up chips & guac, listening to a true crime podcast, watching reruns of old TV shows, or daydreaming about my next adventure. 🏝️