CAREER

Onum
Director of Brand & Content
October 2024–present

Responsible for driving awareness for Onum while crystallizing its brand strategy and message. As a pillar of the marketing leadership team, I help bring Onum to the global stage. Currently, that means:

  • Kickstarting the content marketing engine and developing Onum’s voice in the market

  • Establishing Onum’s leaders as thought leaders and SME’s through content

  • Building the foundation for content marketing operations

Tackle
Director of Content & Brand
May 2020–August 2024

Led the brand and content strategy to establish brand awareness and affinity and evangelize the Cloud GTM category. Grew organic sources to more than 85% of all website conversions. 

  • Developed and upheld brand identity, strategy, and voice across all channels, assets, and campaigns

  • Researched, developed, aligned, planned, and executed Tackle’s entire editorial calendar, including SEO strategy and thought leadership content

  • Led a talented team of creatives in building a world-class brand that established Tackle as the category leader

MY MOST USED SLACK EMOJIS

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UserIQ
Director of Content Marketing
December 2019–May 2020

Owned the end-to-end content marketing program, spanning the entire customer journey from awareness through post-sales. Grew inbound lead sources to 80% of qualified pipeline by:

  • Shaping and evangelizing the brand message, voice, tone, and style guide throughout the organization (marketing, sales, customer success, product/development)

  • Establishing, executing, and evaluating the content marketing strategy and maintain the editorial calendar

  • Overseeing the planning, development, promotion, and reporting on content marketing initiatives in areas like thought leadership, demand generation, brand awareness, product marketing, public relations, and customer communications

Content Marketing Manager
October 2017–December 2019

Increased organic web traffic by 230%, grew email subscriber list by more than 85x, and nearly tripled monthly inbound lead conversions by: 

  • Driving social media marketing, influencer activation, and community building strategies

  • Managing a monthly webinar program with influencers and experts in the field

  • Working with executive leaders to develop bylined articles for PR/ thought leadership

  • Building, implementing, and evolving brand messaging, voice, and style across channels

  • Initiating marketing alignment with sales, customer success, and product/development

Content Marketing Coordinator
October 2016–October 2017

Improved brand awareness (direct traffic) by 221% and organic search traffic by 60% by:

  • Establishing and executing the company’s inaugural content and social media marketing plan

  • Working with SEO partners to create and optimize marketing website and content

  • Working with PR partner to organize and manage editorial and PR opportunities

  • Securing sponsorship, award, speaking, and event opportunities

Marketing Associate
February 2016–October 2016

Grew website traffic from social channels by 84% and organic traffic by 46% by: 

  • Working with PR partner to initiate a social media growth plan and consistent content schedule

  • Developing thought leadership-driven blogs and whitepapers, as well as customer case studies

Education

Georgia State University in Atlanta, Georgia
August 2012–May 2015
B.A. in Journalism: Public Relations, minor: English